Guides · straight answers
Small-business website guides, no jargon.
What a website should cost, how long it takes, and what actually wins customers — written for busy owners, not developers.
The journal · 12 honest guides
Everything worth knowing,
before you spend a dollar.
No jargon, no upsells — just straight answers for busy owners. Start with the big one, then follow the path.
How much does a small business website really cost in 2026?
Agencies, freelancers, DIY builders and done-for-you — the honest price ranges laid side by side, so you know what's fair before you spend.
Read the guide · 6 min readStart here
Decide what you actually need.
Do I need a website for my business?
The straight answer for 2026 — and the three jobs a good site quietly does for you every day.
Website vs Facebook page
Is a Facebook page enough? The honest trade-offs — and why most local businesses end up needing both.
How long does it take to build a website?
From DIY weekends to agency months — what's realistic, and how 72 hours is even possible.
What is a domain name?
What a domain is, why it's legally yours, and how to pick one that customers actually remember.
Build it right
What separates a good site from a forgettable one.
What makes a good small business website?
The 11 things every effective site needs — and how to spot which ones yours is missing.
Can I edit my own website?
Yes — how modern click-to-edit lets you change text, photos and prices yourself in seconds, no code.
How to write website copy that wins customers
Plain-English copy that sounds like you — and actually nudges people to call or book.
Why your website must be mobile-friendly
More than half your visitors are on a phone. Make sure your site loves them back.
Get found & grow
Turn the site into a steady stream of customers.
Google Business Profile for local businesses
The free Google listing that puts you on the map — set up the right way, step by step.
How to rank on Google as a local business
The handful of things that actually move you up in nearby searches — minus the agency jargon.
How to get more customers from your website
Small, proven tweaks that turn quiet visitors into calls, bookings and walk-ins.
See it for your industry
Restaurants, gyms, dentists, trades and 20 more — a live example built for your line of work.